What is the importance of good stage design?

When you first walk into a classroom, you don't usually say, "Wow! This place is awesome!" They don't usually set up a memorable scene. This is because classrooms are designed to be practical and nothing more.

The first and most important element of stage design is branding. If you're attending a Nike conference, you'll expect to see their name and swoosh everywhere: designed against scenic backdrops, on their presentation graphics and videos, on all digital and print content, on on digital signage throughout the venue and integrated into registration desks, podiums, lanyards and badges. Maybe even placed as an elaborate element above the main entrance to the venue.

Whether these specific items actually appear in their campaigns is beside the point. The key is that companies like Nike understand the importance of embedding their brand everywhere. So should you. Keep in mind that in addition to your company’s brand, you may also want to include an event brand (i.e. event name or theme). Both are equally important

Scenic elements, backdrops, fabrics, and overall décor offer great opportunities to highlight your brand and create a visual feast that heightens excitement among attendees. Whether it's a single room or an entire event space, there are literally hundreds of options to choose from to suit all budgets - too many to list here.

This is where experience comes into play when designing events. A good production company will research your business, understand your corporate and event goals, assess attendee demographics, and then come up with effective scene options.

If you’re not yet used to hosting virtual events, you might not understand that the theme and style of your stage design must be more visually impactful. If you're just starting out during the pandemic, you have to focus on designing for a virtual audience rather than a live one. Those who attend your event in person can sense the atmosphere around them. However, your virtual guests are in their office or home.

They are not located within your event venue and therefore do not achieve the same sense of grandeur. They also don’t see the theme you have throughout the event. They were guided only by the view of the stage. Therefore, the stage design is their only window into the atmosphere and feel of the event.